Wind Your Watch in Volatile Markets
I was reading a story last week about a commercial airliner that encountered a massive and unexpected bird strike during its landing approach. As the birds pummeled the airplane and warning lights began flashing, the pilots shifted into emergency mode. It would be easy—almost instinctive—for them to immediately take control and react. But that’s not what they’re trained to do when the unexpected happens.
Instead, they rely on an old aviation idiom: “wind your watch.” The phrase dates back to a time when pilots used manual-wind watches to track fuel, time, and distance. In moments of stress, they were reminded to pause—literally take a second—before acting.
While the watches themselves are no longer necessary, the philosophy still holds. “Winding your watch” is a metaphor for responding with calm and intention. It reminds pilots that they have time to assess the situation, evaluate options, and make measured decisions—avoiding panic and costly mistakes.
Despite all of the angst in the world right now, the stock market continues its slow, steady ascent—much like a plane leaving the runway. But sooner or later, the market will encounter the equivalent of a bird strike. The media will whip things into a frenzy. When that happens, think of yourself as a co-pilot alongside your financial advisor.
Avoid panic. Resist reactive decisions. Stop, assess, and remember—you have time and you are in control.
In most cases, winding your watch is the best first response to market turbulence.
Fun Fact: Before his legendary 2009 “Miracle on the Hudson” landing, Capt. Chesley “Sully” Sullenberger was a child prodigy who joined Mensa International at age 11. A lifelong aviation enthusiast, he began flying at 16, served as an Air Force fighter pilot, and was a safety expert who helped create training for airline crews.
